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MARKET RESEARCH ANALYST EXPERT for agricultural market research in the South of Vietnam
27 | 09 | 2010
In 2009, Vietnam food market witnessed many complicated changes. Global economic crisis and complicated fluctuations of domestic economy affected widely food supply and demand. Prolonged inflation, gasoline price hike as well weak food hygiene caused domestic food market to become complicated.

MARKET RESEARCH ANALYST EXPERT
for agricultural market research in the South of Vietnam

I. BACKGROUND

In 2009, Vietnam food market witnessed many complicated changes. Global economic crisis and complicated fluctuations of domestic economy affected widely food supply and demand. Prolonged inflation, gasoline price hike as well weak food hygiene caused domestic food market to become complicated. By 2010, national economy has seen good growth, strong penetration of some foreign retail systems into Vietnam has made domestic food market open many opportunities as well as challenges for food enterprises. In a bid to deal with risks of market, and take full advantage of chances for development, food producers, processors, distributors and enterprises must have suitable business strategies both in short term and long term. Thus, consumer information with indicators: food demand, behavior, habit and changes in food consuming behavior before market fluctuations; factors affecting consumer behaviors is the important condition for enterprises to make suitable business strategies.

However, up to date, there has not been any research on direct evaluation of consumers on their food demand and consumer behavior when the market has had many fluctuations. Only some foreign enterprises or large enterprises which have enough economic potential implement this activity, however, they have owned these results and not shared with other competitors such as small and medium food enterprises in agriculture and rural sector.

Accordingly, at present, providing information on food demand, behavior, and habit of consumers for small and medium food enterprises in agriculture and rural sector is an urgent activity. In order to catch up the information, it is necessary to organize two surveys in the North and South for two objects: (i) food consumers and (ii) salesclerks in large food supermarkets.

The project “Study of policy recommendations to support small and medium enterprises in agriculture sector” in the phase 2 and 3 has assisted in implementing Survey on food demand in the South of Vietnam. In a bid to conduct the survey, it is necessary to mobilize domestic analysts to analyse and process data and write reports.

III. DUTIES AND RESPONSIBILITIES OF ADVISORS:

1. Study the proposal outline, questionnaire, and documents related to the survey
2. Check logic of surveyed data and clean data.
3. Based on proposed outline for detail survey and questionnaire, define indicators which must be analyzed
4. Develop list of tables and figures
5. Develop surveyed data processing software
6. Use softwares to make analyzed survey research
7. Develop report outline on survey result
8. Participate and present at conferences and meetings to collect ideas for the reports
9. Complete the reports

IV. OUTPUT:
- Data is cleaned, processed and analysed
- The reports on survey result

V. TIME FOR WORKING:
- Time for the task: 50 working days.
- The specialists are expected to implement the task from September to December 2010.

VI. EXPENSE:
Expense for specialists: 50 working days x expense for specialists

(the expense is based on experience and ability of specialists as current norm of UN– EU on local expense in development cooperation in Vietnam)
The highest expense for a specialist is VND 115,000,000

VII. QUALIFICATIONS:
- At least economic master degree, priority for candidates graduated from foreign countries
- At least 3 year-experience in analyzing, synthetizing and making reports for surveys, research...
- Able to make the proposal and evaluate the issues
- Able to search, analyse and synthesize information and document
- Able to work independently



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