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Tea association targets US$1 billion in export turnover
21 | 06 | 2007
The Viet Nam Tea Association (Vitas) has set a target of US$1 billion from tea exports in 2020 at its third conference convened recently in Da Lat resort City in Central Highlands Lam Dong province.

To this end, Vitas put forth various measures which focus on improving operational efficiency of and speeding up the provision of the latest information for its members, as well as developing an insurance fund for tea exports.

Reports delivered at the conference showed that the association has made great contributions to increasing tea growing areas, raising the quality of tea products and building up trademarks for Vietnamese tea.

On this occasion, a tea culture festival, the first of its kind, was also held in Da Lat.  The festival offered visitors a chance to make tours to local tea farms and processing plants like the factory in Cau Dat and tourist sites like Tra Tam Chau and Tra Tien. The four-day festival ended on the evening of Dec. 24 with a parade of a giant teapot and a ceremony in which 2,000 participants will drink tea.

Viet Namnow ranks seventh in the world in terms of tea growing areas and sixth in tea exports. Its products are available in 108 countries and territories worldwide. The country has some 125,000 ha under tea cultivation in 33 provinces with half a million farmers making their living from the crop. Lam Dong is considered the country's tea basket, accounting for 27 percent of the national output.


(Source Vietnam Agency)
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