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TERMS OF REFERENCE
20 | 05 | 2011
The program “Support the small and medium Vietnamese Enterprises in the handicraft villages in rural areas to access the markets and to sell the products” in the Project “Study on policy recommendations to support for development of small and medium enterprises in agricultural sector and rural areas – phase II + III ” (SMEs project)” supported by Spain.
 

INTRODUCTION
The program “Support the small and medium Vietnamese Enterprises in the handicraft villages in rural areas to access the markets and to sell the products” in the Project “Study on policy recommendations to support for development of small and medium enterprises in agricultural sector and rural areas – phase II + III ” (SMEs project)” supported by Spain.
Information Center for Agriculture and Rural Development is promoting to recruit 2 specialists who is responsible for specific content and requirements as follows:
1. Expert 1: Knowledge improvement of the product design in modern and tradition style for handicraft enterprises/villages
2. Expert 2: Build the document and manuals of markets and e-commerce market acessment for the medium Vietnamese enterprises in handicraft enterprises/villages in rural areas
 

I. Major duties
- Support the small and medium Vietnamese handicraft enterprises to improve the product design in modern and tradition style
- Support the small and medium Vietnamese handicraft enterprises to improve the knowledge about e-commerce markets and the ability to acess the e-commerce market
 

II. Major tasks
1. Expert 1:
a. Build the manuals of the product design and the tradition for the small and medium business enterprises of wooden handicraft in Vân Hà, Đông Anh, Hà Nội.
The manual must include the main contents as follow:
• Introduce the history about the Art in Vietnam generally and the traditional villages of wooden handicraft
• Introduce the historical significance and the history of the traditional wooden products; attached by the description of specific images of products.
• Introduce the trend of consumption and the modern product design
b. Responsibility for teaching at the training courses to improve the knownledge of the product design for the small and medium business enterprises of wooden handicraft in Vân Hà, Đông Anh, Hà Nội.
c. Consultant for the small and medium business enterprises of wooden handicraft in building the conten and form of catalog
2. Expert 2:
a.  Build the manuals of “the markets and e-commerce market acessment” in the field of wooden handicraft products. Concentrate on some main outputs below:
• Strategy to build and develop the market for enterprises
• The specific policies and strategies for business operations
• Intruduce the e-commerce trade and the tools to develop e-commerce trade
b. Responsibility for teaching at the training courses to improve the knownledge of the e-commerce market for the chosen small and medium business enterprises of wooden handicraft in Vân Hà, Đông Anh, Hà Nội.
c. Consultant for the small and medium business enterprises of wooden handicraft in building the business strategies
 

III. Budgets
The experts will enjoy the payments based on the EU-UN cost norm in cooperative with Vietnam updated in 2009; together with insurance and income tax included
1. Expert 1: scheduled for working in 26 days
2. Expert 2:  scheduled for working in 20 days
 

IV. Timing: in June and July 2011
 

V.       Qualifications and Experiences:


1. Expert 1:
- Master in the art design
- Have the deep experience in the products design
- Have the deep experience in deal with the problems of  graphic design


2. Expert 2:
- Have at least the master degree majoring in: economic/marketing
- Have the deep experience in teaching and training
- Have at least 5 years in the field of marketing and business strategies 
- Have an ability to work independently



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