Figure 9. Rate of consumers previously using Vinamilk pasteurized fresh milk products (% of the respondents)
Figure 10. Current frequency of utilization of Vinamilk pasteurized fresh milk products (% of the respondents)
Figure 11. Rate of consumers previously using Dutch Lady pasteurized fresh milk products (% of the respondents)
Figure 12. Current frequency of utilization of Dutch Lady sterilized fresh milk products (% of the respondents)
Figure 13: The importance of criteria affecting consumers' selection (% respondent)
Figure 14: Appraisal of consumers towards Vinamilk pasteurized fresh milk (% respondent)
Figure 15: Appraisal of consumers towards Dutch Lady pasteurized fresh milk (%Respondent)
Figure 16: Appraisal of consumers towards Nestle pasteurized fresh milk (% respondent)
Figure 17: Appraisal of consumers towards Hanoimilk pasteurized fresh milk (% respondent)
Figure 18: Appraisal of consumers towards Moc Chau pasteurized fresh milk (% respondent)
Figure 19: Reasons leading to decision of changing products (% respondent)
Figure 20: Attitude of consumers toward milk products infected with Melamine (% respondent)
LIST OF TABLES
Table 1. The rate of respondents using pasteurized fresh milk products within two weeks before the survey by age group and occupation (% of the respondents)
Table 2. The rate of consumers previously using Hanoimilk pasteurized fresh milk products (% of the respondents)
Table 3. Rate of consumers previously using Moc Chau pasteurized fresh milk products (% of the respondents)
Table 4. Consumers’ habit of selecting places to buy dairy products by regions (% respondent)
APPENDIX
Table 1. Rate of pasteurized fresh milk consumption within 2 weeks before the survey and frequency of pasteurized fresh milk consumption divided by location, group of age, education level, occupation, average household income/month (% respondent)
Table 2. Frequency of pasteurized fresh milk consumption divided by location, group of age, education level, occupation, average household income/month (% respondent)
Table 3. The most favorite provider of pasteurized fresh milk divided by location, group of age, education level, occupation, average household income/month (% respondent)
Table 4. The most favorite brand of pasteurized fresh milk in each branch of milk products (% respondent)
Table 5. Brands of pasteurized fresh milk are consumed most frequently (% respondent)
Table 6. Fresh pasteurized milk brands have ever used (% respondent)
Table 7. Criteria are considered important to choose milk products (% respondent)
Table 8. Importance of criteria affecting consumers’ decision
Table 9. Importance of criteria affecting consumers’ decision divided by location, group of age, education level, occupation, average household income/month (% respondent)
Table 10. Attitude of consumers towards milk products infected with melamine divided by location, group of age, education level, occupation, average household income/month (% respondent)
Table 11. Appraisal of consumers towards brands of pasteurized fresh milk (Dutch Lady, Hanoi Milk, Moc Chau, Vinamilk, Nestle) in the market (average value - mean)
Table 12. Brands of pasteurized fresh milk that consumers intend to buy in the coming time (% respondent)
Table 13. Consumers’ habit of selecting place to buy milk products divided by location, group of age, education level, occupation, average household income/month (% Respondent)