VIETNAM: Market Research Handbook 2009

_VIETNAM:_{Market Research Handbook 2009}

With a population of over 86 million (GSO, 2008) that is expected to reach approximately 100 million by 2020 (UN, 2008), 78% of the population in working age (MOLISA, 2007), many years of high economic growth rates (over 7.8% in the 2004-2008 period, GSO, 2008), increasingly improved living stardards (presently over US$ 1,000 per capita per year - GSO, 2008), current sharp growth of urbanization and consumer demand for goods and services, etc., Vietnam is presenting itself as a highly potential market for both domestic and international businesses and investors; at the same time, demand for information about Vietnam market is getting urgent.

The market for market information products in Vietnam is becoming more and more diverse with the participation of many market research and analysis agencies in both public and private sectors , domestically and internationally. However, existing market information products are still too specific; none of the agencies are able to provide comprehensive information at national and regional levels that can be used as a basis for intensive market research and analysis activities.

Consulting international experience, "Vietnam Market Research Handbook" intends to effectively support domestic and international investors and businesses who have already participated or are planning to operate in Vietnam market in locating target markets, tracking market share and assessing their competitive position on the market. Direct clients of this publication are market research and analysis agencies (independent or under the control of investors, businesses).

"Vietnam Market Research Handbook" provides comprehensive, accurate and timely statistical information on Vietnam market in terms of population, living standards and economic features. All the data are selected and supplemented with some new calculations based on updated data sets publicized by domestic and international statistics agencies.

In the first issuing year, "Vietnam Market Research Handbook in 2009" consists of 10 sections: Section (i) user’s guide how to use the publication’s statistical information most effectively via the instruction of an analytical framework that can be used to structurize information about Vietnam market. Followed are contents regarding (ii) population, (iii) labor market and income, (iv) household income and expenditure, (v) housing and household equipment, (vi) macroeconomic indicators (vii) international trade, (viii) business and industry statistics (ix) socio-economic indicators of big cities and (x) projections.

We strongly believe that the "Vietnam Market Research Handbook" will become helpful company for consulting agencies and policy makers, in both public and private sectors. We fully also expect to receive your comments so that this product can contribute, to some extent, to the success of enterprises in particular and the development of Vietnam market in general.

Basic Information

Release date:

28/12/2009 for Vietnamese version

31/01/2010 for English version

Page: 170 pages

• Price: (not include VAT and shipping cost)

1,500,000 for Vietnamese version

3,000,000 VND for English version

Form of payment: Account transfer

For further information, kindly contact:

For being consulted about content: Research Department:

Mr. Ngo Vi Dung - Email: dungngovi@yahoo .com

For placing an order: Customer services department:

Ms. Nguyen Thi Thu Ha - YM: banhang_agro
Tel: (84.4) 04.62.93.86.32 - 012.88.256.256 – Fax: (84.4) 39726949
Email: banhang_agro@yahoo.com

Online support

Customer service:
Tel: 04.62.93.86.32 - 012.88.256.256
Fax: 04.39726949
Email: banhang_agro@yahoo.com

TABLE OF CONTENTS

Part 1. User’s guide

Part 2. Population growth

Part 3. Labor market and income

Part 4. Household income and expenditure

Part 5. Housing, household equipment

Part 6. Macroeconomic statistics

Part 7. Commodity trade

Part 8. Business and industry statistics

Part 9. Socio-economic indicators of big cities

Part 10. Projections

Appendice

A. Terms

B. References

List of tables

Table 2. 1. Average population by sex and by residence

Table 2. 2. Average population by sex, by residence and by region

Table 2. 3. Average population by age, by sex, by residence and by region

Table 3. 1. Population employed by enterprises by age, by sex, by residence and by region

Table 3. 2. Employed population by general education level, by sex, by residence and by region

Table 3. 3. Employed population by technical level trình độ chuyên môn kỹ thuật, by sex , by residence and by region

Table 3. 4. Employed population by fields of training ngành nghề đào tạo, by sex, by residence and by region

Table 3. 5. Employed population by kinds of economic activity and by region

Table 3. 6. Employed population by status of economic performance tình trạng hoạt động kinh tế, by sex, by residence and by region

Table 3. 7. Underemployed population by kinds of economic activity and by region

Table 3. 8. Underemployed population by fields of training and by region

Table3. 9. Population employed by enterprises by region

Table 3. 10. Population employed by enterprises by kinds of economic activity

Table 3. 11. Montly average income per employee in enterprise by region

Table 3. 12. Monthly average income per employee in enterprise by kinds of economic activity

Table 4. 1. Structure of household size by number of members and by region in 2006

Table 4. 2. Average household size by residence and by region

Table 4. 3. Monthly average income per household by household size, by residence and by region in 2006

Table 4. 4. Monthly average income per capita per household by household size, by residence and by region in 2006

Table 4. 5. Gross average expenditure per capita per month by type of expenditure, by residence and by region at current prices

Table 4. 6. Monthly average living expenditure per capita by residence, by sex of the household head at current prices

Table 4. 7. Monthly average living expenditure per capita by residence and by types of expenditure at current prices

Table 4. 8. Monthly average living expenditure per capita by region and by types of expenditure at current prices

Table 4. 9. Monthly average living expenditure per capita by income quintile and by types of expenditure at current prices

Table 4. 10. Average food and foodstuff expenditure per capita per month by residence

Table 4. 11. Average food and foodstuff expenditure per capita per month by region at current prices

Table 4. 12. Average food and foodstuff expenditure per capita per month by income quintile at current prices

Table 4. 13. Average consumed volume of principal food and foodstuff per capita per month by residence Table 4. 14. Average consumed volume of principal food and foodstuff per capita per month by region

Table 4. 15. Average consumed volume of principal food and foodstuff per capita per month by income quintile

Table 5. 1. Rate of households owning a house by types of house, by residence and by income quintile

Table 5. 2. Average living area per capita by types of house, by residence and by income quintile

Table 5. 3. Using Internet by households types of house, by residence and by income quintile

Table 5. 4. Some durable goods per 100 households in 2004 and in 2006 by residence

Table 5. 5. Some durable goods per 100 households in 2004 and in 2006 by region

Table 5. 6. Some durable goods per 100 households in 2004 and in 2006 by income quintile

Table 6. 1. Gross domestic product at current prices by economic sector

Table 6. 2. Gross domestic product at constant 1994 prices by economic sector

Table 6. 3. Investment at current prices by economic sector

Table 6. 4. Investment at constant 1994 prices by economic sector

Table 6. 5. State investment at current prices by economic sector

Table 6. 6. State investment at constant 1994 prices by economic sector

Table 6. 7. Direct investment projects abroad licensed in the 1988 - 2008 period by economic sector

Table 6. 8. Average consumer price index, gold, and USD price index (Previous year = 100)

Table 6. 9. Producer’s price index of agricultural, forestry and fishing products

Table 6. 10. Producer’s price index of industrial products

Table 7. 1 Gross retail sales of goods and services at current prices by types of ownership

Table 7. 2. Gross retail sales of goods and services at current prices by region

Table 7. 3. Gross retail sales of goods and services at current prices by kinds of economic activity

Table 7. 4. Exports and Imports of goods, trade balance

Table 7. 5. Export value by Harmonized Commodity Description and Coding System 2002

Table 7. 6. Import value by Harmonized Commodity Description and Coding System 2002

Table 7. 7. Number of countries having business relations and market share by geological area

Table 7. 8. Export/Import value by country and by country group

Table 7. 9. Some key exports

Table 7. 10. Some key imports

Table 8. 1. Number and growth of enterprises by region

Table 8. 2. Number and growth of enterprises by kinds of economic activity

Table 8. 3. Number of enterprises by labor force size and by region

Table 8. 4. Number of enterprises by labor force size and by kinds of economic activity

Table 8. 5. Number of enterprises by capital size and by region

Table 8. 6. Number of enterprises by capital size and by kinds of economic activity

Table 8. 7. Net sales from operating activities of enterprise by region

Table 8. 8. Net sales from operating activities of enterprise by kinds of economic activity

Table 8. 9. Pretax profit of enterprise by region

Table 8. 10. Pretax profit of enterprise by kinds of economic activity

Table 8. 11. Return on capital of enterprise by region

Table 8. 12. Return on capital of enterprise by kinds of economic activity

Table 8. 13. Return on sales of enterprise by region

Table 8. 14. Return on sales of enterprise by kinds of economic activity

Table 8. 15. Debt-to-Equity Ratio of enterprises by region

Table 8. 16. Debt-to-Equity Ratio of enterprises by industries

Table 8. 17. Debt-to-Assets ratio of enterprises by region

Table 8. 18. Debt-to-Assets ratio of enterprises by industries

Table 8. 19. Return on Operating Assets Ratio of enterprises by region

Table 8. 20. Return on Operating Assets Ratio of enterprises by industries

Table 8. 21. Return on Equity Ratio of enterprises by region

Table 8. 22. Return on Equity Ratio of enterprises by industries

Table 9. 1. Population of some big cities by age group, by sex and by residence

Table 9. 2. Employed population of some big cities by sex and by residence

Table 9. 3. Employed population of some big cities by general education level, by sex and by residence

Table 9. 4. Employed population of some big cities by technical qualification, by sex and by residence

Table 9. 5. Employed population of some big cities by fields of training, by sex and by residence

Table 9. 6. Employed population of some big cities by kinds of economic activity, by sex and by residence

Table 9. 7. Employed population of some big cities by the status of economic performance by sex and by residence

Table 9. 8. Unemployment of the labor force in some big cities by kinds of economic activity

Table 9. 9. Unemployment of the labor force in some big cities by fields of training

Table 9. 10. Number of enterprises operating in some big cities by kinds of economic activity

Table 9. 11. Population employed by enterprise in some big cities by sex

Table 9. 12. Population employed by enterprise in some big cities by kinds of economic activity

Table 9. 13. Monthly average income per employee in enterprise located in some big cities

Table 9. 14. Household size by number of members in some big cities

Table 9. 15. Monthly average income per household in some big cities in 2006

Table 9. 16. Monthly average income per capita per household in some big cities by household size in 2006

Table 10. 1. Forecast of Vietnamese population until 2050 by three alternative scenarios and by sex

Table 10. 2. Forecast of Vietnamese population until 2050 by age group – Slow growth scenario

Table 10. 3. Forecast of Vietnamese population until 2050 by age group – Average growth scenario

Table 10. 4. Forecast of Vietnamese population until 2050 by age group – Strong growth scenario

Table 10. 5. Forecast of dependence rate until 2050 by three alternative scenarios

Table 10. 6. Forecast of rural-urban population in Vietnam until 2050

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